Great Branding and a Great Look
First off, your website needs to represent your business effectively with well thought out branding, good quality images and excellent copy. Make sure your website is attractive to your customer base with images and wording which reflect the lifestyle your brand represents and resonates well with your target audience.
If your site looks outdated, with poor quality images and rambling text this clearly doesn’t give your brand the edge over your competitors. You need an overall look which really tunes into your customer base with an attractive, clean look.
Your website doesn’t just need to look good, it needs to be user friendly. It needs to seamlessly take the visitor where they want to go, with easy navigation and clear calls to action: it needs to be logical as well as being pleasurable to use. If your visitor experiences confusion or frustration whilst navigating around your site they will probably go elsewhere.
To give your visitors the best experience of your website it needs to be responsive to whichever device they are using, whether it be laptop, mobile or iPad. A responsive website automatically reshapes and resizes itself depending on the device your site is being viewed on, as well as adjusting the navigable elements to suit the device (such as simplifying menu bars and product displays for a mobile). Read our blog post on responsive websites to find out more.
With Google’s switch to a mobile first index it’s even more essential you choose a web designer who understands the importance of designing for all devices.
Choose a web designer who can make sure your website is secure, safely hosted, loads quickly and navigates correctly. Here at Spartan we work exclusively with open source platforms like WordPress, WooCommerce and OpenCart. These systems allow us to build a bespoke, flexible and secure website that is tailored to your needs.
Integration with Other platforms
Your website doesn’t work in isolation, it needs to blend seamlessly with other platforms such as eBay, Amazon, Sage, PayPal and Mailchimp as well as all of your social media accounts. Not only do you need a web design company with the expertise to integrate external platforms, you also need your website to be built flexibly so additional features such as e-commerce functionality or even EPOS integration can be added in later if needs be.
To make sure potential customers have the best chance of finding and visiting your page, it’s essential to have clean, SEO-friendly code. SEO-friendly code acts as a guide for search engines by providing a clear picture of your site’s content. Make sure you choose a web designer who understands SEO and can optimise your site for search engine rankings.
If you want a website which gives you the best return on investment choose a web design company with the experience, expertise and in depth knowledge to give your business the edge. Here at Spartan we create visually stunning, intuitive and mobile responsive websites which incorporate your in depth knowledge of your business with our design and development expertise.
Get in touch on 01392 366933 to chat with one of our team or get inspired by browsing our portfolio here.