In our last blog post we looked at Google Search engine ads, one of the most popular methods of getting traffic to your website. In this blog post we’ll be introducing a very important channel for retailers: Google Shopping.
What is Google Shopping? Google Shopping campaigns put your product images, price and business name right in front of people searching on Google making it great for retailers. The ads appear alongside Google search results when people search for the products you’re selling, making them a powerful way of attracting a potential buyer.
If you sell products it’s worth setting up some or all of your products on Google Shopping. You only pay when people click through to visit your website or view your local inventory, making it very cost effective. Google Shopping ads work on all devices and will take people directly to where the specific product page is, making it easy for them to buy.
You’ll need to work with your website developers to set up a feed of your products that goes into Google Merchant Center. This then syncs with your Google Adwords account to make a Pay-Per-Click campaign within Google Shopping. You can then manage your Search Engine Ads and your Google Shopping Ad campaigns from the same place.
Tips: Make sure you have described your product with all relevant product keywords in the title and description, as Google matches search queries to the keywords in the title and description.
We are currently offering Free Google Adwords Audits through our digital marketing partner. This will include advice on your existing Google Shopping campaigns or advice on whether Google Shopping is right for your business – get in touch for more info.