Do you think about SEO (Search Engine Optimisation) when creating content for your website? Does the topic of SEO bore you, worry you, feel too abstract or make you think it’s something for the IT gurus to worry about? If you’re a content creator for your business, SEO should be a major factor in every single word, sentence and page you write for your website. In this blog post we’ll be sharing our top tips on how to create web content to help you get in the coveted top organic search results for your most relevant keywords.
1) Keyword research. Do you have a list of the keywords connected with your business, the keywords that potential customers will actually use? If not, it’s time to develop one and ensure these words get frequent use in your web content. Although obvious repetition and keyword cramming is to be avoided, it’s worth staying focussed on what your main keywords are and naturally weaving them into your writing.
2) Images. Whenever you use images make sure they are relevant, eye catching and purposeful. Make sure you have filled in the image title and description, as well as the alt text, which should describe what’s on the image. This is great for SEO purposes since Google places a relatively high value on alt text to determine what is on the image and also to determine the topic of surrounding text. It also makes your image accessible, since screen readers for the blind and visually impaired will read out the alt text.
3) Links. Referencing other reputable websites and featuring recent material, is a great way of increasing your chances of being found by search engines. Keep up to date with links though – there’s no point adding a link if it’s broken.
4) Write well. Copywriting is a skill, and if it’s not one you possess it’s time to learn, or to pass the content creation work onto somebody else. To keep your reader’s interest, your content needs to have a natural flow – blog posts where readers get bored quickly and bounce off after a few second won’t do you many favours. Make sure you avoid spelling mistakes and grammatical errors too, else it won’t do your reputation much good.
5) Short Paragraphs. A general rule of thumb when writing web content is to keep your paragraphs short, aiming for around two to five sentences. This helps you stay focussed on what you really need to say and makes them visually more accessible to the reader. Even if you are writing a lengthy blog post, it’s a good idea to use short paragraphs to avoid losing your reader’s attention.
6) Subdivide your content. As with short paragraphs, another way to keep your reader’s attention and help them to focus is to use subheadings, lists or bullet points. This also helps you, the author, to stay focussed and hopefully, to naturally gather in more relevant keywords into your content.
7) Write Relevant Content. Finally, nothing beats writing relevant content. This might seem obvious, but a recent study revealed that 72% of marketers said relevant content creation is the most effective tactic when creating an SEO strategy, so it’s worth staying on topic.
If you have any other tips for improving the SEO worthiness of web content, let us know. In the meantime, if you need help improving your website, get in touch.