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In today’s world of mobile and portable devices a responsive website is more important than ever before. Whilst web designers of the past were only concerned with making a website have a consistent look and feel, designers of today need to make sure a website can respond to the device it is viewed on to give the consumer the best viewing experience. What would be clicked on a desktop needs to be touch responsive on a mobile, screen sizes need to automatically resize according to the dimensions of the screen they are viewed on and menu bars need to be easy to navigate on a portable device as well as a desktop. Static is out and flexible is in!

In the UK smartphones have overtaken laptops as the most popular device for getting online. Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online – a staggering amount compared to just a few years ago. Ofcom’s 2016 Communications Market Report, published on 6 August this year, finds that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop.

An unresponsive website can damage a business. Today’s consumers are used to an easily navigable website experience no matter what device they are using. They have lessening patience for a website set up to be viewed on a desktop – tiny buttons, too much text, hard to click menus and panning across vast spaces to arrive at the buy now button will mean a customer is likely to abandon your website and try somewhere else.

What’s more, Google recommends responsive web design for mobile configuration. Responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organise content.

Here at Spartan in Exeter, Devon we create modern, responsive websites with all the navigable elements automatically re-adjusting themselves depending on what device they are viewed on, the content moving freely across all screen resolutions and all devices. Our websites provide an excellent user experience, allowing visitors to consume content on any website through the device of their choice.

There is absolutely no need to spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of your website. Go for one website which is fluid, flexible and provides the best user experience. Go for a responsive website.

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